Advertising, Marketing and Trade Promotions

Articulating value to customers through marketing, advertising and trade promotions is the lifeblood of businesses and organisations. However, myriad legislation can create complexity.

Our clients rely on us to provide high quality advice across a broad range of marketing and promotion issues. We provide efficient, cost effective services across all areas of advertising and trade promotions law.

Our specialist team is fully versed in all relevant legal requirements and has strong working relationships with regulators across Australia. We are experts at turning around complex campaigns within short time frames.

We also offer a convenient briefing service and flexible fee arrangements, as part of our commitment to outstanding client service.

Australia Post

Advised on the legal review for Australia Post’s Consumer Clearance Process (CCP). Working collaboratively with Australia Post, Corrs reviewed a high volume of collateral on a daily basis. This review ensured that Australia Post’s consumer facing materials complied with the Australian Consumer Law and other applicable laws, as well as Australia Post’s own requirements.

REA Group

Advised REA, one of Australia’s most prominent digital media companies, on a range of advertising and marketing matters. We regularly assist REA in reviewing advertising and marketing material, trade promotions, and protecting its brand.

National Gallery of Victoria

Corrs was instrumental in securing the Australian world-renowned musical artist, Troye Sivan, to perform at the NGV’s 2018 Annual Gala. The Gala has become a major annual fixture of the Melbourne fashion and art scene. Corrs was heavily involved in advising on both the legal and commercial elements of the engagement, working closely with the NGV team to successfully close the deal with overseas counterparties in record time.

Advertising and Trade Promotion Campaigns

Corrs advises a number of high-profile clients on their advertising and trade promotion campaigns across Australia and worldwide. Our advice includes compliance with relevant regulatory regimes (including food, privacy and consumer laws). Our clients come from across all industries and include major and familiar household namespace like: