- Who we are
-
Capabilities
- Arbitration
- Banking and Finance
- Board Advisory
- Class Actions
- Competition
- Corporate Commercial
-
Employment and Labour
- Diversity and Discrimination
- Employment Contracts, Policies and Procedures
- Employment Disputes
- Executive Remuneration, Governance, Performance and Termination
- Labour Strategies, Industrial Relations and Trade Unions
- Workplace Health and Safety
- Workplace Investigations
- Team Moves and Injunctions
- Training
- Energy and Natural Resources
- Environment and Planning
-
Financial Sponsors
- Fund Formation and Management
- Pension and Sovereign Wealth Funds
- Financial Services Regulation and Superannuation
- Joint Ventures
- Public M&A
- Private M&A
- Private Equity
- Venture Capital Markets
- Special Situations Lending and Investing
- Capital Transactions and Funds
- Infrastructure Capital Transactions
- Construction and Infrastructure Projects
- Public Private Partnerships
- Tax
- Government
-
Intellectual Property
- Advertising, Marketing and Trade Promotions
- Commercialisation and Licensing
- Confidential Information
- Copyright and Designs
- Domain Name Disputes
- Franchising
- Geographical Indications
- Intellectual Property and Patent Litigation
- Misleading Conduct and Passing Off
- Patents
- Therapeutic Goods Regulation and Advertising
- Trade Marks and Branding
- Food Law
-
Investigations
- Whistleblowers and Internal Investigations
- Regulatory Investigations
- Antibribery and Corruption
- White Collar Crime and Fraud
- Royal Commissions, Inquiries and Prosecutions
- Reputation Risk Advisory
- Regulatory Compliance and Anti-Money Laundering
- Forensic Technology Investigations
- Ethics and Compliance
- Trade Investigations
- Workplace Investigations
- Litigation
- M&A and Capital Markets
- Papua New Guinea
- Projects and Construction
- Real Estate
- Responsible Business and ESG
- Restructuring, Insolvency and Special Situations
- Tax
- Technology, Media and Telecommunications
- Insights
- People
- Careers
- Intellectual Property
- Advertising, Marketing and Trade Promotions
- Commercialisation and Licensing
- Confidential Information
- Copyright and Designs
- Domain Name Disputes
- Franchising
- Geographical Indications
- Intellectual Property and Patent Litigation
- Misleading Conduct and Passing Off
- Patents
- Therapeutic Goods Regulation and Advertising
- Trade Marks and Branding
- Food Law
Brand and reputation take time to build and develop, requiring fertile ground to grow. This growth can often be impeded or dramatically threatened by competitive misconduct. Businesses often need swift, aggressive actions to prevent damage to their brands or reputation.
In addition, competitive misconduct often happens online. The ongoing challenge of identifying and locating online perpetrators requires a solution which carefully balances a client’s desire for action with the potential for an over-aggressive approach which could result in a consumer backlash and the associated PR issues.
Equally, increasing competition means organisations need to take an ever more aggressive approach to their own marketing efforts, whilst ensuring they don’t stray outside the law.
We have an excellent track record of assisting our clients to develop the best strategy for successful market-facing activities and dealing effectively with challenges to brand or reputation.
