Brand and reputation take time to build and develop, requiring fertile ground to grow. This growth can often be impeded or dramatically threatened by competitive misconduct. Businesses often need swift, aggressive actions to prevent damage to their brands or reputation.
In addition, competitive misconduct often happens online. The ongoing challenge of identifying and locating online perpetrators requires a solution which carefully balances a client’s desire for action with the potential for an over-aggressive approach which could result in a consumer backlash and the associated PR issues.
Equally, increasing competition means organisations need to take an ever more aggressive approach to their own marketing efforts, whilst ensuring they don’t stray outside the law.
We have an excellent track record of assisting our clients to develop the best strategy for successful market-facing activities and dealing effectively with challenges to brand or reputation.